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Conscious consumption

Sustainability is not a USP, but it should be an innovation driver. The new consumer is demanding that brands be consciously involved in contributing to a better world, yet how sustainable is sustainability for your brand?

Based on new proprietary InSites Consulting quantitative research and fueled with trends and case studies from around the globe, Joeri will deep dive into current consumers’ perception and comprehension of sustainability, sharing insights on what they expect from future-proof brands and companies. This thought-provoking presentation will leave you with key take-aways on how to be and communicate more sustainable in a credible and relevant way.